Travel ethically for inclusivity and belonging.

The travel industry, one of the most profitable, fastest-growing industries globally, is worth $8.9 trillion (World Travel and Tourism Council). In 2018, Black travelers spent $63 billion on global tourism, an enormous leap from $48 billion in 2010 (Mandala Research). Additionally, in 2001, the United States Travel Association (USTA) identified African Americans as the fastest-growing segment in the travel industry. With these numbers, it’s clear that Black travelers are ready, willing, and able to spend their money on experiences in their chosen destinations, yet we are treated like we don’t belong.

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